How to Improve the Effectiveness and Response of Your Email Campaigns

Industry figures estimate that anywhere between 90-97% of all email is spam, i.e. defined as unsolicited bulk email. Arguably, different organisations will suggest different levels of compliance to avoid being labelled spam, or indeed how they classify spam in the first place Charter mail login . What is clear, however, is that there’s far more to lose than gain by taking a renegade approach to your email marketing.

In the same way that the reputation of your brand is essential, so is your reputation in the world of email. A big difference being that all you need to do is get complained about enough times by people you are emailing and then all trust is lost, often never to return.

Getting blacklisted by Internet gateways – meaning your emails will get blocked – is only half the story. In the social space, people could become very vocal against your brand online. Even worse, your customers or prospects will lose trust in your company because of the way you are communicating.

Ultimately, effective email marketing is about making your message stand out in someone’s in-box and getting a result, i.e. They take an action that benefits your business. So first, let’s look at who you’re talking to in the first place.

Having a quality database is central to email marketing – not just for ongoing campaigns from your Customer Relationship Management (CRM) system, but also for new business acquisition and lead generation. What’s more, in terms of marketing, it’s important that the people in your database actually want what you have in the first place.

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