The visual social network Instagram has gained over 100 million users and more than 40% Home Depot Health Check of leading brands in approximately 2 years. Instagram is attractive for businesses as it provides them access to an extensive and engaged mobile user base through visual content.
Instagram recently overtook Twitter by having a larger number of daily active mobile users. Where Instagram had 7.3 million users, Twitter was slightly behind with 6.9 million. This statistic is more significant because Twitter has more than 555 million users, which reflects the high engagement levels of Instagram users. If your business is still not on Instagram, you could be missing out on all these engaged users.
You could benefit from being on Home Depot Health Check Instagram if you are an online retail business and have excellent photos of your products. Instagram audience would provide feedback about your products with comments, which is more effective than Pinterest, where users tend to like and pin more and comment less. The photos on Instagram are usually less traditional, because creative photos are likely to get more attention.
Instagram could be right for you if you have an interesting story to tell. Instagram is more intimate, which is why celebrities post their photos and can connect with fans on Instagram immediately. Photos of your company events, employees and their achievements connect with audiences on a level where they see what goes on behind the scenes. Such photos would not be right to post on Pinterest.